In The Next 8 Weeks, Launch Your Holiday Promotion On The #1 Social Media Platform For Sales And...

GET READY TO

TAKE IT TO THE BANK!

(And have your best sales quarter ever.)

This is for the business owner who’s ready to have their best Q4 ever.

It’s time to stop wondering how others are having record-breaking promos that drive a frenzy of "shut-up-and-take-my-money" buyers.

Heard of hockey stick growth? Yeah, get ready for it. 📈

Read on for an important message that could change the trajectory of your sales this year.

From the desk of your “minimalist marketer” friend, Elise Darma

JULY 7, 2022

BARCELONA, SPAIN (my current home, hello!)

There’s a perfect storm brewing...

Between the holidays and events that already happen every single quarter (that you can "newsjack" for your next promotion)...

And Instagram being the best sales tool out there for growing a fresh audience and closing those sales.

I’ve been tapping into both promotions and Instagram since 2017, and when I look at our numbers, I can see a clear-as-day trend:

Our best Quarters Happen When Running A Promotion Alongside A Major Event.

Q1: New Years
Q2: Spring
Q3: Back To School
Q4: Black Friday

the data is in:

More people turn to Instagram as the #1 place to shop – over all other social media apps and even shopping in store.

The data from Fohr, a marketing company, shows that people shopping on Instagram is becoming more commonplace than shopping in-store (71% on Instagram versus 43% in-store).

For business owners, this means your Instagram followers are literally waiting for you to put a juicy offer out in front of them.

Even outside of the popular holiday

shopping period, people looooove to

discover brands on Instagram.

The One Major Problem To This All?

MORE AND MORE PEOPLE ARE PUTTING PROMOTIONS OUT THERE... WITH LITTLE TO NO BUZZ IN RETURN.

They think their offer is weak (it’s not, it just needs better positioning).

They think their Instagram followers are ghost accounts (they’re not, but they need to see your compelling content).

They think they need to slash prices (you don’t, let’s not piss off current customers).

Maybe you’ve tried to put out a flash sale or promotion & run into things like:

Last-Minute-Itis: slapping together a promotion last minute, closing your eyes and hoping for the best.
Overwhelm-Osaurus: the mere thought of sales pages, emails, graphics – egads!
Cricket-Chondria: memories of prior promotions that resulted in crickets – making you want to give up before you even start.

After running over 10 flash sales and promotions, I’ve discovered the difference between a successful sale and a flop comes down to these 3 keys:

#1: PREPAREDNESS

Starting the planning and creation process now (at least 6 to 8 weeks in advance of your launching your promotion).

#2: POSITIONING

Nailing why your offer is a no-brainer so that it stands out in the sea of people slashing prices or only running discount-based sales.

#3: PRODUCTION

Creating key content pieces for your Instagram to prime your followers for your offer, long before it even drops.

One student put these strategies ^ outlined above into practice for their Instagram-based Black Friday sale, and generated $45,000 in just one week!

(More on that later.)

Imagine What A Fresh Crop Of Eager Instagram Followers Would Do For Your Next Promotion Or Flash Sale?

Imagine taking an offer you’ve already sold and making it irresistibly juicy for your followers?
Imagine having a record-breaking weekend and your best sales quarter yet!?

Since Running Flash Sales & Promos, I’ve Seen:

Chart-Topping Quarters

While the last half of the year is often our best – because customers are in a buying frame of mind – I've had success with promos in every quarter of the year.

Greater Visibility

...For both my brand as a whole and my paid offers. It's funny how we think our audience knows what we sell – but they don't! They need reminders.

A Shout-Out In Forbes (No Joke)

My very first mega-press mentioned happened in 2017 all because of a promotion I ran (which was my first ever). Peep the article here.

It’s all possible and that’s why I’m thrilled to introduce you to...

THE LIVE EDITION OF

Take It To The Bank is a LIVE 8-week coaching experience to expertly guide you through creating a juicy promotion, simultaneously grow fresh followers on Instagram to launch your promotion to, and have a record-breaking week of sales.

what you get:

From messaging experts to email copywriters, here’s everything you get inside of Take It To The Bank.

WITH 9 HYPER-FOCUSED EXPERTS ($8,460 Value)

Learn from the exact experts who’ve either taught me product strategy, or who’ve already been there, done that – in a variety of key phases of the promotion process.

Week 1 (October 11th): PROMOTION CREATION

Learn from coach Julie Chenell, co-founder of Funnel Gorgeous and funnel expert (for real – she used to work for ClickFunnels while running her full-time mastermind and suite of digital products).

In this ready-for-you training, Julie walks you through the various promotion strategies available that don’t require ~drastically~ slashing your prices.

After week one, you’ll have the foundation of your promotional offer outlined.

Week 2 (October 18th): PROMOTION MESSAGING

The key to your promotion standing out? Nailing your positioning (AKA why your followers should care) and your key message points.

The second step of Take It To The Bank is learning from coach Ash Chow on how to conduct research on your audience (even if Instagram is your only platform), how to analyze the market to find where your offer can fill in any gaps, and how to create your offer name, tagline and key messages.

After week two, you’ll have 3 key messaging points so that your promotion is a no-brainer purchase.

Week 3 (October 25th): SALES PAGE COPYWRITING

Next, learn from coaches Chessica and Nickie (The Funnel Sisters) on how to write a snappy but effective sales page in Google doc format. You can share that page publicly for your promotion or bring that copy over into your sales page software (if you have it, but it’s not a must). We’re all about being scrappy but effective in this flash sale!

After week three, you’ll have your sales page copy done for your promotion.

Week 4 (November 1st): EMAIL MARKETING

For the 4th step of creating your promotion, learn from coach Prerna Malik on the four kinds of emails you need and how to write them fast. Plus, you’ll be getting “recipes” (in the form of Google docs) so that you can customize Prerna’s email templates as you learn.

P.S. if you don’t yet have an email list, you can apply Prerna’s trainings to your Instagram captions. Win-win!

After week four, you’ll have your flash sale emails ready to go.

Week 5 (November 8th): INSTAGRAM + REELS STRATEGY

Next, we’re covering another key aspect for your promotion: your overall Instagram content and Reels strategy.

I’ll be your coach when it comes to prepping your account for your flash sale, giving yourself a profile makeover and plotting out the content you’ll create and share. Then, learn how to plan out, batch-film and edit your Reels that you’ll need to warm up your audience and SELL your offer during your promo.

After week five, your Instagram profile & content will be ready for your promo.

Week 6 (November 15th): SALES STRATEGIES

This week, you’re learning from the two of the best when it comes to selling your offer in a way that feels good.

Becky Keen has sold over $100,000 of her packages solely from Instagram, and in her training, you’ll learn the best ways to generate conversations on Instagram that naturally lead to sales (Becky does not do pushiness, ick or inauthentic so there won’t be any of that).

Aandra Bohlen is a sales consultant for service-based businesses and in her training, covers strategies for you to stress less while selling your promotion.

After week six, you’ll be prepared to launch and sell your promotion – in a way that feels good for both you and your customer.

Week 7 (November 22nd): OPEN Q&A

This round of Take It To The Bank, we've added two additional weeks of coaching, all so that you are 110% prepared to get your Black Friday promo out there.

This week, you'll have two live Q&A sessions with myself and your Launch Support Coach, Carrie Flynn. Carrie specializes in "zen" launches and will makes sure you feel fully ready and prepared to hit "go" on your Black Friday promotion.

After week seven, you'll have all your last minute promo questions answered.

Week 8 (November 29th): PROMOTION DEBRIEF

After your Black Friday promotion is complete, it's time to debrief!

In this live training, I'll walk you through my very own promotion debrief system that allows us to track and measure our results, so that we know how and where to improve for future promotions.

After week eight, you'll know how to measure the success of your promotion.

BUT WAIT - THERE'S MUCH, MUCH MORE.

6 STRATEGY SESSIONS WITH ELISE ($5,982 Value)

In this program, I’m pulling back the curtain on my offer and launch strategies, and showing you exactly how I’ve generated multiple 7-figures in product sales.

Every Thursday during our 8 weeks together, I’ll also be hosting weekly business strategy sessions so I can show you exactly how I've implemented each coach's promotion training in my own business – and the results I got from doing so.

Plus, I’ll be sharing my own experience on how I craft offers that get the below reaction and run flash sales (like I’ve done for the past 5 years on Black Friday). ⤵️

TIME-SAVING BONUSES FOR YOUR PROMO ($5,811 Value)

I won't beat around the bush: for a successful promo, you gotta be prepared. So to make it easier for you, I've created a bank of time-saving bonuses that'll help you get ready for your best. sale. ever.

($2,400 Value)

BONUS: 8 WEEKS OF SUPPORT FROM A LAUNCH COACH

You won't be planning your next promotion alone! Over our 8 weeks together, you'll be supported by our resident Launch Coach.

Carrie has helped her clients have five and six-figure launches .... without wanting to burn their businesses to the ground. A recent launch for a client brought in 17+ people into her $5000 coaching program, all organically done without the use of paid ads.

Carrie specializes in helping you develop launch and marketing plans that are in alignment with your core values and lead to sustainable growth, allowing for flexibility and freedom in your life.

($1,182 Value)

BONUS: 6 "BINDER NOTE" WORKBOOKS

What's the fastest way for you to digest the trainings from all key expert trainings and get your promotion done and out there?

It's by giving you the "cliffs notes" version of every training, along with the action steps you need to take to make progress in your promotion planning.

Every single stage of the promotion process has been distilled into "binder notes" form where you're getting just the key information you need, plus examples, along with the action step you need to take next.

($497 Value)

BONUS: SWIPEABLE SALES COPY FOR YOUR PROMO

With all the moving pieces of putting your promotion together, the last thing you want is to be staring at the blinking cursor.

With this bonus, I’m giving you an editable Google doc filled with pre-written promotional sales page copy that you’ll adapt to your specific offer.

The pre-written copy you’re getting is a result of what’s worked for my best-selling products (to over 30,000 people). The key is to lead your reader on a journey of empathy, understanding and compelling messaging.

Use this sales page copy template to crystallize your offer and share your offer with the world (no sales page software needed).

($497 Value)

BONUS: A 5-FIGURE PROMOTION IN AN UNUSUAL NICHE

In a live bonus call, you'll meet Mark Allan Groleau, who (despite being in an unusual niche), had his first 5-figure day all from his 2021 Black Friday promotion. He'll walk us through the steps he took to have his "biggest day of sales" since starting his business over 5 years ago.

Mark Allan Groleau is the founder of Unboring!Wedding. He officiates weddings, he's the #1 bestselling author of Wedding Zero to Ceremony Hero, and he's helped thousands of emerging wedding officiants and celebrants all over the world.

($297 Value)

BONUS: A PROMOTION DEBRIEF TEMPLATE

Along with week 8's live training on how to have a promotion debrief, you're also getting this fillable template so that you can debrief your promo with me – live.

We use this debrief template after every single promotion, flash sale, and launch – and the data you'll collect will be invaluable for helping you make better decisions for future launches and promotions.

($297 Value)

BONUS: BEHIND-THE-SCENES OF A $45K FLASH SALE

Meet Adrienne Rabena and hear her story on how she grew her entire following for her business on Instagram (starting from total scratch) and launched a Black Friday sale to the tune of $45,000 in one week.

That sale pushed Adrienne's revenue over the edge to 6-figures in just 8 months – all from Instagram, all while starting from scratch.

($247 Value)

BONUS: TWO SALES FUNNEL TEMPLATES FOR PROMOS

Import my very own promotional sales page templates into your ClickFunnels account for free, choosing from these two proven sales pages.

While I teach grassroots promotion tactics that don’t require fancy funnel software, if this is something you are familiar with in your biz, you can have the exact templates that I've used in my business to run multiple promotions.

If you don't have ClickFunnels, you'll still get a copy of both sales pages so that you can build the same style and flow into your funnel software of choice.

($197 Value)

BONUS: 22 PROMOTION IDEAS BY BUSINESS MODEL

If you ever find yourself struggling on choosing bonuses or incentives to make your promotion that much more juicy....

Then you'll love this bonus of 22 ideas and inspiration from other successful promotions.

Browse the ideas by your business model, whether you offer Coaching, Services or Products.

($197 Value)

BONUS: 10 EDITABLE SOCIAL POSTS FOR A PROMOTION

I know from experience that when you’re running a promotion, the last thing on your list is what you’re going to post to your feed. So you end up slapping something together – anything – but because the post looks so promotional, engagement on it tanks (speaking from experience here).

Luckily, we’ve done the hard work for you! Swipe and import our pre-designed Canva social posts that come with text-based prompts that you can adapt to your specific offer. (These prompts have helped me get my key messaging across so that my posts *pop* and don't sound like “just another promotion - wah, wah”.)

AND THE CHERRY ON TOP OF IT ALL...

FULL, LIFETIME ACCESS TO SOCIAL BANK ($5,470 Value)

Social Bank is a self-led course for business owners who are ready to attract their customers on instagram – without spending hours each day in the app.

It's an industry-leading, “take action!” kind of course designed specifically for Coaches (health, life, business, relationships – you name it), Service Providers (from freelancers to real estate agents), as well as Product Creators.

Unlike any other Instagram program on the market, you’re getting how-to trainings AND done-for-you content so that you can implement today.

With Lifetime Access To Social Bank, You're Getting:

The Seasons Method™ Framework To Help You Make Bank – 12 Comprehensive Modules of Video And Text Lessons (value $997)

10 Done-For-You Action Packs For 10 Niches: Art, Beauty, Coaching, Health, E-commerce, Network Marketing, Real Estate, Services, Spirituality + Travel (value $997)

Workbooks, Cheat Sheets and Templates (value $997)

Selling In The DMs + 12 DM Scripts – 30 minute video workshop, plus 12 copy-and-paste DM scripts (value $497)

102 Captions For Catapulting Conversation – This 17-page resource has 102 caption prompts (value $297)

Reel Money: 5 Types of Short Videos That Sell more of your coaching, services and products (value $297)

....(Plus much, much more)

GAIN FRESH FOLLOWERS, CREATE A NO-BRAINER PROMOTION & HAVE A RECORD-BREAKING QUARTER

Promotion Trainings By 9 Experts. . . . . . . . .(Value $8,460)

Behind-The-Scenes Strategy W/ Elise. . . . . (Value $5,982)

Lifetime Access To Social Bank. . . . . . . . . . . .(Value $5,470)

BONUS: 8 Weeks' Launch Support. . . . . . . . . .(Value $2,400)

BONUS: 6 "Binder Note" Workbooks. . . . . . . . (Value $1,182)

BONUS: Swipeable Sales Page Copy. . . . . . . . (Value $497)

BONUS: Behind A 5-Figure Day. . . . . . . . . . . . . .(Value $497)

BONUS: Promotion Debrief Template. . . . . . . .(Value $297)

BONUS: Behind A $45K Flash Sale. . . . . . . . . . (Value $297)

BONUS: Two Sales Funnel Templates . . . . . . . (Value $247)

BONUS: 22 Promotion Ideas . . . . . . . . . . . . . . . . (Value $197)

BONUS: 10 Editable Social Posts. . . . . . . . . . . . (Value $197)

TOTAL VALUE: $25,723

Regular Price: $2,000

Today's Special Price:

$275 / month x 6

OR $1,497

(One-Time Payment)

SIGN ME UP FOR TAKE IT TO THE BANK!Join for $275 Today

"I watched your video on Black Friday promos and did the 4 tiers of fast action bonuses. It resulted in my first 5 figure month ever!

Thank you for the great advice!"

- JESSICA GUBUAN, MESSAGE SENT DECEMBER 2, 2020

NICHE: BUSINESS COACH

TAKE IT TO BANK ALUMNI RESULTS

NICHE: ACTOR COACH

TAKE IT TO BANK ALUMNI RESULTS

who this is for

Not everyone can join Take It To The Bank. It’s It’s a hyper specific, guided program for business owners serious about growth.

It’s designed for the business owner who’s already sold something online.

Whether it’s their services, coaching or even a product.

Why? Because this program is NOT for people who don’t yet have an offer. We just don’t have time to cover offer creation so you won’t find that in this program.

In my experience, there are often two very different types of people who join group coaching programs. There are those who put in the time and energy necessary to hit their goals, sometimes having to move mountains in the process.

Then there are those who skim the emails, skip the support, don’t get their homework done, and don’t ask questions. Their efforts are minimal and their results show it.

Take It To The Bank is for those who are already selling online, are action-takers and are committed to doing what’s necessary to hit their goals.

If you:

Are ready to have a chart-topping quarter with a strategic promotion...
Are ready to show up and stretch beyond your comfort zone...
Can commit 4 hours each week to growing your audience and crafting your promo…

Then you’re exactly right for Take It To The Bank.

NICHE: BUSINESS COACH

TAKE IT TO BANK ALUMNI RESULTS

NICHE: LAW OF ATTRACTION

TAKE IT TO BANK ALUMNI RESULTS

YOU MAY BE THINKING...

“I’m not planning a promo this quarter.”

The promotion strategies you're learning are

EVERGREEN – meaning you can use them for future promotions, again and again.

Well, if you've made it this far – I'd *really* encourage you to do so!

(Scroll up to see all the data on why this quarter can be bigger than

ever, while your customer scrolls Instagram as the first place to find

goods.)

But even more than that...

In this program, you're learning the skill of promotion.

And this is a skill you can use over, and over, and over again.

The strategies you'll learn inside – you can use ALL year. Which means you can use these trainings for Back to School, Black Friday, New Years, any holiday throughout the year, or even to run a flash sale or short promotion.

(P.S. You also get lifetime access to the trainings and materials.)

NICHE: BUSINESS COACH

TAKE IT TO BANK ALUMNI RESULTS

NICHE: SOCIAL MEDIA SERVICES

TAKE IT TO BANK ALUMNI RESULTS

"Will this be worth it?"

I know when it comes to any investment for business, you’re weighing the money it’ll take to join against what you can envision yourself earning as a result of the program.

That’s why it’s an investment – because what you put into it, you want to get even more out!

I’d invite you to look at the literal return on your investment (meaning, if you sold 10 offers at $150 each, you’d have made your investment back and any sales you get in addition is profit) as well as the opportunity cost of NOT investing in your business.

Because what you’re getting with Take It To The Bank is much more than just a 6-week training program (that you keep forever access to).

You’re getting an industry-leading course (regularly priced at $1,997) along with the collective mindshare of nine different experts.

Together, they’ve all been in business for 57 years and their businesses have earned a cumulative total of $37,500,000 million dollars.

(Yes, I asked and yes, I added it all up).

To tap into this network of proven business leaders who are not only successful on paper but also lead with integrity is something I’ve never offered before – and could be the difference between a regular sales quarter and one that blows the rest out of the water.