GET READY TO
It’s time to stop wondering how others are having record-breaking promos that drive a frenzy of "shut-up-and-take-my-money" buyers.
Heard of hockey stick growth? Yeah, get ready for it. 📈
JULY 7, 2022
There’s a perfect storm brewing...
Between the holidays and events that already happen every single quarter (that you can "newsjack" for your next promotion)...
And Instagram being the best sales tool out there for growing a fresh audience and closing those sales.
The data from Fohr, a marketing company, shows that people shopping on Instagram is becoming more commonplace than shopping in-store (71% on Instagram versus 43% in-store).
For business owners, this means your Instagram followers are literally waiting for you to put a juicy offer out in front of them.
Even outside of the popular holiday
shopping period, people looooove to
discover brands on Instagram.
They think their offer is weak (it’s not, it just needs better positioning).
They think their Instagram followers are ghost accounts (they’re not, but they need to see your compelling content).
#3: PRODUCTION
One student put these strategies ^ outlined above into practice for their Instagram-based Black Friday sale, and generated $45,000 in just one week!
(More on that later.)
...For both my brand as a whole and my paid offers. It's funny how we think our audience knows what we sell – but they don't! They need reminders.
My very first mega-press mentioned happened in 2017 all because of a promotion I ran (which was my first ever). Peep the article here.
You're not only getting behind-the-scenes access to what's worked in my business when it comes to product creation and running flash sales...
Learn from coach Julie Chenell, co-founder of Funnel Gorgeous and funnel expert (for real – she used to work for ClickFunnels while running her full-time mastermind and suite of digital products).
After week one, you’ll have the foundation of your promotional offer outlined.
The key to your promotion standing out? Nailing your positioning (AKA why your followers should care) and your key message points.
After week two, you’ll have 3 key messaging points so that your promotion is a no-brainer purchase.
Next, learn from coaches Chessica and Nickie (The Funnel Sisters) on how to write a snappy but effective sales page in Google doc format. You can share that page publicly for your promotion or bring that copy over into your sales page software (if you have it, but it’s not a must). We’re all about being scrappy but effective in this flash sale!
After week three, you’ll have your sales page copy done for your promotion.
Week 4 (November 1st): EMAIL MARKETING
For the 4th step of creating your promotion, learn from coach Prerna Malik on the four kinds of emails you need and how to write them fast. Plus, you’ll be getting “recipes” (in the form of Google docs) so that you can customize Prerna’s email templates as you learn.
P.S. if you don’t yet have an email list, you can apply Prerna’s trainings to your Instagram captions. Win-win!
After week four, you’ll have your flash sale emails ready to go.
Week 5 (November 8th): INSTAGRAM + REELS STRATEGY
Next, we’re covering another key aspect for your promotion: your overall Instagram content and Reels strategy.
I’ll be your coach when it comes to prepping your account for your flash sale, giving yourself a profile makeover and plotting out the content you’ll create and share. Then, learn how to plan out, batch-film and edit your Reels that you’ll need to warm up your audience and SELL your offer during your promo.
After week five, your Instagram profile & content will be ready for your promo.
Week 6 (November 15th): SALES STRATEGIES
This week, you’re learning from the two of the best when it comes to selling your offer in a way that feels good.
Becky Keen has sold over $100,000 of her packages solely from Instagram, and in her training, you’ll learn the best ways to generate conversations on Instagram that naturally lead to sales (Becky does not do pushiness, ick or inauthentic so there won’t be any of that).
Aandra Bohlen is a sales consultant for service-based businesses and in her training, covers strategies for you to stress less while selling your promotion.
After week six, you’ll be prepared to launch and sell your promotion – in a way that feels good for both you and your customer.
Week 7 (November 22nd): OPEN Q&A
This round of Take It To The Bank, we've added two additional weeks of coaching, all so that you are 110% prepared to get your Black Friday promo out there.
This week, you'll have two live Q&A sessions with myself and your Launch Support Coach, Carrie Flynn. Carrie specializes in "zen" launches and will makes sure you feel fully ready and prepared to hit "go" on your Black Friday promotion.
After week seven, you'll have all your last minute promo questions answered.
Week 8 (November 29th): PROMOTION DEBRIEF
After your Black Friday promotion is complete, it's time to debrief!
In this live training, I'll walk you through my very own promotion debrief system that allows us to track and measure our results, so that we know how and where to improve for future promotions.
After week eight, you'll know how to measure the success of your promotion.
6 STRATEGY SESSIONS WITH ELISE ($5,982 Value)
In this program, I’m pulling back the curtain on my offer and launch strategies, and showing you exactly how I’ve generated multiple 7-figures in product sales.
Every Thursday during our 8 weeks together, I’ll also be hosting weekly business strategy sessions so I can show you exactly how I've implemented each coach's promotion training in my own business – and the results I got from doing so.
BONUS: 8 WEEKS OF SUPPORT FROM A LAUNCH COACH
You won't be planning your next promotion alone! Over our 8 weeks together, you'll be supported by our resident Launch Coach.
Carrie has helped her clients have five and six-figure launches .... without wanting to burn their businesses to the ground. A recent launch for a client brought in 17+ people into her $5000 coaching program, all organically done without the use of paid ads.
BONUS: 6 "BINDER NOTE" WORKBOOKS
What's the fastest way for you to digest the trainings from all key expert trainings and get your promotion done and out there?
It's by giving you the "cliffs notes" version of every training, along with the action steps you need to take to make progress in your promotion planning.
Every single stage of the promotion process has been distilled into "binder notes" form where you're getting just the key information you need, plus examples, along with the action step you need to take next.
BONUS: SWIPEABLE SALES COPY FOR YOUR PROMO
With all the moving pieces of putting your promotion together, the last thing you want is to be staring at the blinking cursor.
With this bonus, I’m giving you an editable Google doc filled with pre-written promotional sales page copy that you’ll adapt to your specific offer.
The pre-written copy you’re getting is a result of what’s worked for my best-selling products (to over 30,000 people). The key is to lead your reader on a journey of empathy, understanding and compelling messaging.
BONUS: A 5-FIGURE PROMOTION IN AN UNUSUAL NICHE
In a live bonus call, you'll meet Mark Allan Groleau, who (despite being in an unusual niche), had his first 5-figure day all from his 2021 Black Friday promotion. He'll walk us through the steps he took to have his "biggest day of sales" since starting his business over 5 years ago.
Mark Allan Groleau is the founder of Unboring!Wedding. He officiates weddings, he's the #1 bestselling author of Wedding Zero to Ceremony Hero, and he's helped thousands of emerging wedding officiants and celebrants all over the world.
BONUS: A PROMOTION DEBRIEF TEMPLATE
Along with week 8's live training on how to have a promotion debrief, you're also getting this fillable template so that you can debrief your promo with me – live.
We use this debrief template after every single promotion, flash sale, and launch – and the data you'll collect will be invaluable for helping you make better decisions for future launches and promotions.
BONUS: BEHIND-THE-SCENES OF A $45K FLASH SALE
Meet Adrienne Rabena and hear her story on how she grew her entire following for her business on Instagram (starting from total scratch) and launched a Black Friday sale to the tune of $45,000 in one week.
BONUS: TWO SALES FUNNEL TEMPLATES FOR PROMOS
Import my very own promotional sales page templates into your ClickFunnels account for free, choosing from these two proven sales pages.
While I teach grassroots promotion tactics that don’t require fancy funnel software, if this is something you are familiar with in your biz, you can have the exact templates that I've used in my business to run multiple promotions.
BONUS: 22 PROMOTION IDEAS BY BUSINESS MODEL
If you ever find yourself struggling on choosing bonuses or incentives to make your promotion that much more juicy....
Then you'll love this bonus of 22 ideas and inspiration from other successful promotions.
Browse the ideas by your business model, whether you offer Coaching, Services or Products.
($197 Value)
BONUS: 10 EDITABLE SOCIAL POSTS FOR A PROMOTION
I know from experience that when you’re running a promotion, the last thing on your list is what you’re going to post to your feed. So you end up slapping something together – anything – but because the post looks so promotional, engagement on it tanks (speaking from experience here).
Luckily, we’ve done the hard work for you! Swipe and import our pre-designed Canva social posts that come with text-based prompts that you can adapt to your specific offer. (These prompts have helped me get my key messaging across so that my posts *pop* and don't sound like “just another promotion - wah, wah”.)
FULL, LIFETIME ACCESS TO SOCIAL BANK ($5,470 Value)
Social Bank is a self-led course for business owners who are ready to attract their customers on instagram – without spending hours each day in the app.
It's an industry-leading, “take action!” kind of course designed specifically for Coaches (health, life, business, relationships – you name it), Service Providers (from freelancers to real estate agents), as well as Product Creators.
10 Done-For-You Action Packs For 10 Niches: Art, Beauty, Coaching, Health, E-commerce, Network Marketing, Real Estate, Services, Spirituality + Travel (value $997)
Workbooks, Cheat Sheets and Templates (value $997)
Selling In The DMs + 12 DM Scripts – 30 minute video workshop, plus 12 copy-and-paste DM scripts (value $497)
102 Captions For Catapulting Conversation – This 17-page resource has 102 caption prompts (value $297)
Reel Money: 5 Types of Short Videos That Sell more of your coaching, services and products (value $297)
GAIN FRESH FOLLOWERS, CREATE A NO-BRAINER PROMOTION & HAVE A RECORD-BREAKING QUARTER
Promotion Trainings By 9 Experts. . . . . . . . .(Value $8,460)
Behind-The-Scenes Strategy W/ Elise. . . . . (Value $5,982)
Lifetime Access To Social Bank. . . . . . . . . . . .(Value $5,470)
BONUS: 8 Weeks' Launch Support. . . . . . . . . .(Value $2,400)
BONUS: 6 "Binder Note" Workbooks. . . . . . . . (Value $1,182)
BONUS: Swipeable Sales Page Copy. . . . . . . . (Value $497)
BONUS: Behind A 5-Figure Day. . . . . . . . . . . . . .(Value $497)
BONUS: Promotion Debrief Template. . . . . . . .(Value $297)
BONUS: Behind A $45K Flash Sale. . . . . . . . . . (Value $297)
BONUS: Two Sales Funnel Templates . . . . . . . (Value $247)
BONUS: 22 Promotion Ideas . . . . . . . . . . . . . . . . (Value $197)
BONUS: 10 Editable Social Posts. . . . . . . . . . . . (Value $197)
"I watched your video on Black Friday promos and did the 4 tiers of fast action bonuses. It resulted in my first 5 figure month ever!
Thank you for the great advice!"
- JESSICA GUBUAN, MESSAGE SENT DECEMBER 2, 2020
NICHE: BUSINESS COACH
TAKE IT TO BANK ALUMNI RESULTS
NICHE: ACTOR COACH
TAKE IT TO BANK ALUMNI RESULTS
Whether it’s their services, coaching or even a product.
Why? Because this program is NOT for people who don’t yet have an offer. We just don’t have time to cover offer creation so you won’t find that in this program.
In my experience, there are often two very different types of people who join group coaching programs. There are those who put in the time and energy necessary to hit their goals, sometimes having to move mountains in the process.
Then there are those who skim the emails, skip the support, don’t get their homework done, and don’t ask questions. Their efforts are minimal and their results show it.
Take It To The Bank is for those who are already selling online, are action-takers and are committed to doing what’s necessary to hit their goals.
NICHE: BUSINESS COACH
TAKE IT TO BANK ALUMNI RESULTS
NICHE: LAW OF ATTRACTION
TAKE IT TO BANK ALUMNI RESULTS
The promotion strategies you're learning are
EVERGREEN – meaning you can use them for future promotions, again and again.
Well, if you've made it this far – I'd *really* encourage you to do so!
In this program, you're learning the skill of promotion.
And this is a skill you can use over, and over, and over again.
The strategies you'll learn inside – you can use ALL year. Which means you can use these trainings for Back to School, Black Friday, New Years, any holiday throughout the year, or even to run a flash sale or short promotion.
NICHE: BUSINESS COACH
TAKE IT TO BANK ALUMNI RESULTS
NICHE: SOCIAL MEDIA SERVICES
TAKE IT TO BANK ALUMNI RESULTS
I know when it comes to any investment for business, you’re weighing the money it’ll take to join against what you can envision yourself earning as a result of the program.
That’s why it’s an investment – because what you put into it, you want to get even more out!
I’d invite you to look at the literal return on your investment (meaning, if you sold 10 offers at $150 each, you’d have made your investment back and any sales you get in addition is profit) as well as the opportunity cost of NOT investing in your business.
Because what you’re getting with Take It To The Bank is much more than just a 6-week training program (that you keep forever access to).
You’re getting an industry-leading course (regularly priced at $1,997) along with the collective mindshare of nine different experts.
Together, they’ve all been in business for 57 years and their businesses have earned a cumulative total of $37,500,000 million dollars.
(Yes, I asked and yes, I added it all up).
To tap into this network of proven business leaders who are not only successful on paper but also lead with integrity is something I’ve never offered before – and could be the difference between a regular sales quarter and one that blows the rest out of the water.
GAIN FRESH FOLLOWERS, CREATE A NO-BRAINER PROMOTION & HAVE A RECORD-BREAKING QUARTER
Promotion Trainings By 9 Experts. . . . . . . . .(Value $8,460)
Behind-The-Scenes Strategy W/ Elise. . . . . (Value $5,982)
Lifetime Access To Social Bank. . . . . . . . . . . .(Value $5,470)
BONUS: 8 Weeks' Launch Support. . . . . . . . . .(Value $2,400)
BONUS: 6 "Binder Note" Workbooks. . . . . . . . (Value $1,182)
BONUS: Swipeable Sales Page Copy. . . . . . . . (Value $497)
BONUS: Behind A 5-Figure Day. . . . . . . . . . . . . .(Value $497)
BONUS: Promotion Debrief Template. . . . . . . .(Value $297)
BONUS: Behind A $45K Flash Sale. . . . . . . . . . (Value $297)
BONUS: Two Sales Funnel Templates . . . . . . . (Value $247)
BONUS: 22 Promotion Ideas . . . . . . . . . . . . . . . . (Value $197)
BONUS: 10 Editable Social Posts. . . . . . . . . . . . (Value $197)
Julie Chenell, Offer Creation Expert
Julie Chenell is a digital marketing expert and coach, currently making her mark on the internet as the co-founder of several popular online business brands such as Create Your Laptop Life ®, Funnel Gorgeous ®, Digital Insiders, and more.
Julie has inspired and equipped thousands of up and coming business owners with the skills and strategies they need to create, build, and grow profitable online businesses.
Ash Chow, Messaging Expert
Ash Chow is a launch strategist & conversion copywriter for online entrepreneurs who want to sell their digital products on repeat (and leave the world a better place than they found it).
She specialises in untangling all the jumbled up emotions & chaos in your head and turning it into a clear, empathy-driven launch strategy so you can impact the world in a way that aligns with your goals and feelings ― and make more money.
The Funnel Sisters, Sales Page Experts
Chessica and Nickie, also known as The Funnel Sisters, both have a passion for copywriting and digital marketing.
Together, they offer marketing strategy combined with persuasive story-driven direct response to craft sales and email funnels that entertain, engage and convert. In other words, they help entrepreneurs sell stuff online and inject as much personality as possible into their content (who said marketing has to be boring?).
Prerna Malik, Email Copywriting Expert